For my first task I was required to create an identity around the event. I wanted to create an environment that the visitors could step into. To start I built upon the idea of Freight in the Future. What would the Future of logistics look like? From here I developed an identity around a not to far dystopian future in which we all rely on freight to survive.
Next I worked to bring the identity to life. Knowing we would be implementing large stage visuals I decided using a fast rendering option would be ideal. Hopping into Unreal engine I soon had an environment created that would stand as the theme.
Animating and Rendering
Finally, I was required to produce renders that would be used on large scale LED screens. Several animations were required for different segments and introductions. The renders were also used as stills in print material.